I'm skeptical that they actually _talked_ to young baseball fans in a meaningful way, but maybe I'm just out of the loop. This, to me, reads like "how can we adapt OUR process to pitch to this crowd" rather than "how can change our process to adapt to THEIR consumption" i.e. we're still going to pitch the game to you with mostly old white men blathering on on TV, but this time they'll throw to DJs! They won't understand the DJs, and the rhetoric will be a lot of "kids these days" from them, which will turn you off, but LOOK MUSIC. The delivery method of the game needs work, and it's not a pace thing, I don't think say 22 year old kids care if they have to watch 3 tik tok videos during breaks or would magically be more interested if the game was 3 hours instead of 3:20. relatedly, putting some of that meaningful humanizing player/celebrity stuff ON the broadcast, LIVE, during commercial breaks and down time would probably be better than trying to get interesting sound bytes from them during games and such. Another angle that doesn't get explored is whether or not the 'youngs' are still fans if they're not engaging as much (or you can't measure how they engage). This talks about how to get their attention, but maybe getting their attention for 3-4 hours 162 times year just isn't attainable. There is A LOT of things out there. But get the hooks and incentives out there enough that that 20 year kid, when she graduates college and gets a paying job and money, might head out to a game as part of the mix. And then, when she's 32, potentially home with a family and a less vibrant social life, is still into baseball and gradually becomes the "old, avid fan into baseball". i.e. Is it that only the older generations commit that time and energy to baseball, or simply older _people_? I think MLB might've been on the right track with the Fan Cave stuff. Sort of how Tik Tok has a few paid influencers that live together and sorta feed off each other to make content. There's no reason MLB couldn't create similar situations where you've got 10 baseball fans making baseball content daily, feeding off each other, and rivalries and to tie it to MLB's latest grift since that's where the money is... The PointsBet friendly wager/challenge/etc when like, the Red Sox and Yankee fan in the house make a wager when the teams play each other.