Finally saw this on PPV. I was pleasantly surprised. With so many characters, this movie had the potential to be a huge disaster, but it held it's own IMO. I liked it much more than the Thor and Captain America lead-ins. I really enjoyed Ruffalo as Banner, but still missed Norton for continuity's sake. Downey rocks Iron Man as usual, hard to argue with Vic on Black Widow and I liked Samuel Jackson in a flick for the first time in a long time. I gave it a 7 and will see the sequel.