Citi Field name change?

[metirish]

Jeff IIRC is quite fond of WISE potato chips.

WISE FIELD

[metsmarathon]

if citi backs out of that contract, i would think that the mets should sue them to recoup not only some of the short term income, but also the cost to replace all of the signage and merchandise. no fucking way citi should get off the hook just because the politicians whined

[MFS62]

Per Metsblog

Update, 8:56 am:

Michael Espo, a long-time and trusted reader of MetsBlog.com, just sent in the following e-mail:

�Moments ago on CNBC, Doug Kass, a noted investor and short seller, who is a member of the country club where Bernie Madoff solicited many of his investors, said, �scuttlebutt around town says that Fred Wilpon and Mets ownership may be forced to sell a minority interest in the team due to their exposure to the Madoff fraud.��

Consider the source.

EDIT: Hmmmm Now that is gone from that website. I wonder what happened.

Later

[batmagadanleadoff]

="Edgy DC":dwhmitdm]This just seems so counterproductive for everybody. It's nice to think that the Mets may end up with an un-sponsored field, but I think it more likely that they lose their $20 million a year from Citi and get $4 million a year from Frito-Lay.[/quote:dwhmitdm] It's apropos. Wilpon's a cheeseball. Get ready for Cheesy Stadium.

batmagadanleadoff Feb 03 2009 08:52 AM

="metsmarathon":2jggnqoz]if citi backs out of that contract, i would think that the mets should sue them to recoup not only some of the short term income, but also the cost to replace all of the signage and merchandise. no fucking way citi should get off the hook just because the politicians whined[/quote:2jggnqoz] If Citi doesn't have a contractual out, why wouldn't the Mets Sioux City to recoup every single penny of the deal? G-Fafif Feb 03 2009 08:56 AM Darren Rovell's story from CNBC: ]Despite all the noise, including a front page story in the Wall Street Journal today, the Mets just sent us this statement. "In conversations this morning, Citi reinforced that they will honor our legally binding agreement." MFS62 Feb 03 2009 08:59 AM Edited 1 time(s), most recently on Feb 03 2009 09:01 AM I'm thinking of taking up a collection to buy the naming rights. I'll name it "Cranepool Forum Field". If you're interested in contributing ($1 million minimum. No pikers, pease.) PM me, and I'll give you the number of my off shore account to which you can wire the money. Later metirish Feb 03 2009 08:59 AM ] "In conversations this morning, Citi reinforced that they will honor our legally binding agreement." Sounds like the Mets reinforced the legally binding thing. G-Fafif Feb 03 2009 09:04 AM The Mets, I would guess, don't give a damn what it's called (within reason). They do give a damn they get paid (which is reasonable). batmagadanleadoff Feb 03 2009 09:54 AM ="G-Fafif":1gap197h]The Mets, I would guess, don't give a damn what it's called (within reason). They do give a damn they get paid (which is reasonable).[/quote:1gap197h] That's my Wilpon! metirish Feb 04 2009 10:26 AM Daniel Gross argues that the name should stay. http://www.slate.com/id/2210442/ ] Three Strikes and You're Bailed Out Why Citi shouldn't cancel its $400 million purchase of naming rights for the Mets new stadium. By Daniel Gross Posted Tuesday, Feb. 3, 2009, at 6:00 PM ET Almost every taxpayer who isn't a New York Mets fan is outraged by Citi's $400 million, 20-year deal for naming rights to the new Mets stadium, known as Citi Field. It's true that shelling out that kind of money at a time when taxpayers are bankrolling the company and backstopping hundreds of billions of dollars worth of its assets may seem tone-deaf and stupid, even for a bank. And, historically, naming rights have been a classic vanity move. Corporations tend to make grandiose civic/corporate statements right when they are about to implode. If you had shorted Citi's stock when it announced the sponsorship deal in November 2006, you would have made a lot of money. But there's a reasonable case to be made for preserving the deal, especially if Citi could get the Mets to extend the deal to 30 or 40 years. In order for Citi to weather the storm, recover, and pay back taxpayers (and insulate them from further losses), the company must invest for both the short- and long-term. For companies in highly competitive consumer markets, marketing and advertising are essential, entirely justifiable expenses. Companies�even companies getting bailed out by the feds�need to attract customers and to build their brand image. It's difficult to measure the value of any specific campaign or ad. But there's reason to think that for this company, at this stadium, in this location, a naming-rights deal might not be such a bad long term move. The cost is high�$400 million over 20 years. But the present-day cost isn't quite as high as you think, especially if, as Darren Rovell of CNBC suggests, it is paid out in annual installments. In 2029, $20 million will be worth a lot less than $20 million is today. And any type of advertising that reaches a lot of people is expensive. In this economy, NBC was able to charge $3 million for a 30-second spot during the Super Bowl. Though the audience size for Mets games won't approach that of the Super Bowl, the location of the stadium guarantees that the Citi logo will be visible to hundreds of millions of people each year. Citi Field is a giant billboard that will be visible not just to the 4 million-plus people who attend Mets games each year but to the tens of millions of people who drive past it on the Grand Central Parkway, the Van Wyck Expressway, and other roadways and the 25 million or so passengers who fly into and out of LaGuardia Airport each year. And stadium naming deals generate a huge amount of free advertising. On the broadcasts of the team's 81 home games (and, sponsors hope, post-season games), announcers will repeatedly refer to the company's name in a nonadvertising context: "Welcome back to Citi Field." Likewise, newspaper, Internet, and television coverage will produce hundreds of millions of impressions of the company's name per year. Naming-rights deals are most justifiable when the product or company doing the naming has an intuitive connection to the people who visit the stadium. The Montreal Canadiens used to play in the Molson Center, which made sense since hockey fans drink a lot of beer. Ditto for the Colorado Rockies, who play in Coors Field. (When Internet company PSInet planted its name on the Baltimore Ravens' stadium, it didn't make quite as much sense.) Citi would seem to be something of a natural for the New York Mets. It's a New York-based bank. The Mets are based in New York City. Baseball stadiums tend to attract a prosperous, heavily male clientele, including professionals, small-business owners, and corporate executives. Many companies use Mets games to entertain and schmooze prospective clients. In short, a lot of the sorts of people who are likely to utilize Citi's services will be attending games at Citi Field. Of course, people who read about games at Citi Field on ESPN.com won't be learning much about Citi's mortgage rates. But naming rights, especially if they endure, can perform another vital function for brands. It can help make them part of the vernacular. The greatest desire of any marketer is for her product's name to work its way into conversations. When I was growing up, it was common to say, "I want a Coke" when you were referring to any kind of soda. People ask for a Kleenex when they mean a tissue, say they're going to Xerox a document even if they're using a Ricoh copier, and speak of Googling when they refer to an Internet search. Stadium naming rights can help products and brands gain that sort of status. Since 1926, baseball fans on the north side of Chicago have spoken about going to games at Wrigley Field. Does that make fans more likely to buy Wrigley's gum products? It can't hurt. "Meet me at Citi," doesn't quite have the same ring as "Meet me at Shea." But after 20 or 30 years, it might. Edgy DC Feb 04 2009 10:29 AM Seriously, as a taxpayer, do you think Citi is going to recover faster by taking away their ability to market themselves professionally or humiliating them for attempting to do so? Nymr83 Feb 04 2009 10:34 AM ="Edgy DC":37gbfrv1]Seriously, as a taxpayer, do you think Citi is going to recover faster by taking away their ability to market themselves professionally or humiliating them for attempting to do so?[/quote:37gbfrv1] Nope. I also think there isn't a worse thing they can do right now than take their name off a stadium where it already is, thats not a great way to inspire confidence that your business is (now) sound and here to stay. Edgy DC Feb 04 2009 10:58 AM So, do you think that Dennis Kucinich, who bills himself as "America's Congressman" is maybe using this as a means of self-promotion? I understand being against these rescue plans, but imposing terms on the corporations after the fact is crap. Lookit me, I'm castrating Citibank and everybody hates them. Eh, shaddup. (off soapbox) Nymr83 Feb 04 2009 11:25 AM ="Edgy DC":c8pm0iyy]So, do you think that Dennis Kucinich, who bills himself as "America's Congressman" is maybe using this as a means of self-promotion?[/quote:c8pm0iyy] No, really? Frayed Knot Feb 04 2009 11:31 AM Kucinich was doing the same thing with the land valuation question of the area around YSIII -- basically acting as a self-appointed over-seer for what is essentially a local issue far from his particular locality. G-Fafif Feb 04 2009 12:22 PM ]...the location of the stadium guarantees that the Citi logo will be visible to hundreds of millions of people each year. Citi Field is a giant billboard that will be visible not just to the 4 million-plus people who attend Mets games each year but to the tens of millions of people who drive past it on the Grand Central Parkway, the Van Wyck Expressway, and other roadways and the 25 million or so passengers who fly into and out of LaGuardia Airport each year. I wouldn't mind Gross coming on for Delgado in the ninth for defense. He can really stretch. Citigroup could also buy a few actual billboards and accomplish much the same goal as the author describes. While I agree that this company, if it is to survive, has to (and is entitled to) market itself, reading Gross' article tells me that he has no idea why having the company's name on a ballpark accomplishes that. "Well, people will see it...people who might use their product." If anything, spelling out the reasons as he does, with the "I want a Coke" example and such, makes the whole thing sound more like a vanity-driven sham than I thought before. ]Many companies use Mets games to entertain and schmooze prospective clients. If they used the games from the last two late Septembers, those companies must have been recruiters from Guantanamo Bay. metsguyinmichigan Feb 04 2009 02:16 PM I don't mind the banks buying these things as much as the utilities. Why does a monopoly need to advertise? Especially since they just pass their costs on to the consumer, who has no choice but to use their electricity or natural gas? G-Fafif Feb 04 2009 02:26 PM ="metsguyinmichigan":1nrfin6h]I don't mind the banks buying these things as much as the utilities. Why does a monopoly need to advertise? Especially since they just pass their costs on to the consumer, who has no choice but to use their electricity or natural gas?[/quote:1nrfin6h] To take up lots of space[/url:1nrfin6h], of course. metsmarathon Feb 04 2009 02:48 PM ]Citi Field, of course, will always be known as Citi Field. of course. G-Fafif Feb 04 2009 03:11 PM Should Citi Field never actually be Citi Field, it would be accessible via a number of appropriate thoroughfares, listed here[/url:qvhcvi31]. Benjamin Grimm Feb 04 2009 04:25 PM They should call it by Shea's original name: Flushing Meadows Stadium. Or since "stadium" is out of vogue, they can replace it with Park or Field. G-Fafif Feb 04 2009 05:00 PM More and more, Citi Field, its plainly visible structure notwithstanding, is beginning to remind me of this outstanding historical marker[/url:2p1f2s91] to which TMF introduced Mrs. Fafif and me recently. Citi Field...did it really land? G-Fafif Feb 04 2009 05:01 PM Whoops, impatient double post. themetfairy Feb 04 2009 05:22 PM LOL OlerudOwned Feb 04 2009 05:32 PM In a span of of two paragraphs, he called the naming rights "a classic vanity move" and an "essential, entirely justifiable expense." Kong76 Feb 04 2009 08:25 PM I'm kinda fickle on this subject now that it's become fodder for some folks. What's 20 million a year for twenty years when ya really boil it all down? dgwphotography Feb 05 2009 04:36 AM ="Kong76":2tla5kgq]I'm kinda fickle on this subject now that it's become fodder for some folks. What's 20 million a year for twenty years when ya really boil it all down?[/quote:2tla5kgq] Right now, it wouldn't even pay for Manny. 20 years from now, it wouldn't even pay for a utility infielder.. Edgy DC Feb 05 2009 05:50 AM ="OlerudOwned":1hwowprl]In a span of of two paragraphs, he called the naming rights "a classic vanity move" and an "essential, entirely justifiable expense."[/quote:1hwowprl] Well, he was distinguishing some deals from others. Vic Sage Feb 05 2009 10:34 AM ]But naming rights, especially if they endure, can perform another vital function for brands. It can help make them part of the vernacular. The greatest desire of any marketer is for her product's name to work its way into conversations. When I was growing up, it was common to say, "I want a Coke" when you were referring to any kind of soda. People ask for a Kleenex when they mean a tissue, say they're going to Xerox a document even if they're using a Ricoh copier, and speak of Googling when they refer to an Internet search. Stadium naming rights can help products and brands gain that sort of status. um... while those that control corporate brands want their brands to be ubiquitous, they do NOT want their trademarks to become generic. That's called "genericide", a sort of "public domain" status for trademarks, and thus costs the owner exclusive control over their mark. Of course, the naming of a stadium isn't likely to cause this phenomenon (oh look at that new Citi they're building in Montreal! I bet that'll bring baseball back!), so the point is not only incorrect, it's irrelevant. Now that's journalism! batmagadanleadoff Apr 16 2009 09:56 AM ="batmagadanleadoff":2ibvgs3w] I'll probably refer to the new park as Shea Stadium.[/quote:2ibvgs3w] Making money off my idea. Drats. Edgy DC Apr 16 2009 10:15 AM A good re-read. Here's Soupy with the Turning Point of the Thread: ="soupcan"] ="Ashie62"] It seems like Citifield is a Brooklyn Dodger sandwich being shoved down Met pants. Oooh! A sandwich shoved into my pants!

[batmagadanleadoff]

="metsmarathon":2jggnqoz]if citi backs out of that contract, i would think that the mets should sue them to recoup not only some of the short term income, but also the cost to replace all of the signage and merchandise. no fucking way citi should get off the hook just because the politicians whined[/quote:2jggnqoz] If Citi doesn't have a contractual out, why wouldn't the Mets Sioux City to recoup every single penny of the deal?

G-Fafif Feb 03 2009 08:56 AM

Darren Rovell's story from CNBC: ]Despite all the noise, including a front page story in the Wall Street Journal today, the Mets just sent us this statement. "In conversations this morning, Citi reinforced that they will honor our legally binding agreement."

MFS62 Feb 03 2009 08:59 AM Edited 1 time(s), most recently on Feb 03 2009 09:01 AM

I'm thinking of taking up a collection to buy the naming rights. I'll name it "Cranepool Forum Field". If you're interested in contributing ($1 million minimum. No pikers, pease.) PM me, and I'll give you the number of my off shore account to which you can wire the money. Later

metirish Feb 03 2009 08:59 AM

] "In conversations this morning, Citi reinforced that they will honor our legally binding agreement." Sounds like the Mets reinforced the legally binding thing.

G-Fafif Feb 03 2009 09:04 AM

The Mets, I would guess, don't give a damn what it's called (within reason). They do give a damn they get paid (which is reasonable).

batmagadanleadoff Feb 03 2009 09:54 AM

="G-Fafif":1gap197h]The Mets, I would guess, don't give a damn what it's called (within reason). They do give a damn they get paid (which is reasonable).[/quote:1gap197h] That's my Wilpon! metirish Feb 04 2009 10:26 AM Daniel Gross argues that the name should stay. http://www.slate.com/id/2210442/ ] Three Strikes and You're Bailed Out Why Citi shouldn't cancel its $400 million purchase of naming rights for the Mets new stadium. By Daniel Gross Posted Tuesday, Feb. 3, 2009, at 6:00 PM ET Almost every taxpayer who isn't a New York Mets fan is outraged by Citi's $400 million, 20-year deal for naming rights to the new Mets stadium, known as Citi Field. It's true that shelling out that kind of money at a time when taxpayers are bankrolling the company and backstopping hundreds of billions of dollars worth of its assets may seem tone-deaf and stupid, even for a bank. And, historically, naming rights have been a classic vanity move. Corporations tend to make grandiose civic/corporate statements right when they are about to implode. If you had shorted Citi's stock when it announced the sponsorship deal in November 2006, you would have made a lot of money. But there's a reasonable case to be made for preserving the deal, especially if Citi could get the Mets to extend the deal to 30 or 40 years. In order for Citi to weather the storm, recover, and pay back taxpayers (and insulate them from further losses), the company must invest for both the short- and long-term. For companies in highly competitive consumer markets, marketing and advertising are essential, entirely justifiable expenses. Companies�even companies getting bailed out by the feds�need to attract customers and to build their brand image. It's difficult to measure the value of any specific campaign or ad. But there's reason to think that for this company, at this stadium, in this location, a naming-rights deal might not be such a bad long term move. The cost is high�$400 million over 20 years. But the present-day cost isn't quite as high as you think, especially if, as Darren Rovell of CNBC suggests, it is paid out in annual installments. In 2029, $20 million will be worth a lot less than $20 million is today. And any type of advertising that reaches a lot of people is expensive. In this economy, NBC was able to charge $3 million for a 30-second spot during the Super Bowl. Though the audience size for Mets games won't approach that of the Super Bowl, the location of the stadium guarantees that the Citi logo will be visible to hundreds of millions of people each year. Citi Field is a giant billboard that will be visible not just to the 4 million-plus people who attend Mets games each year but to the tens of millions of people who drive past it on the Grand Central Parkway, the Van Wyck Expressway, and other roadways and the 25 million or so passengers who fly into and out of LaGuardia Airport each year. And stadium naming deals generate a huge amount of free advertising. On the broadcasts of the team's 81 home games (and, sponsors hope, post-season games), announcers will repeatedly refer to the company's name in a nonadvertising context: "Welcome back to Citi Field." Likewise, newspaper, Internet, and television coverage will produce hundreds of millions of impressions of the company's name per year. Naming-rights deals are most justifiable when the product or company doing the naming has an intuitive connection to the people who visit the stadium. The Montreal Canadiens used to play in the Molson Center, which made sense since hockey fans drink a lot of beer. Ditto for the Colorado Rockies, who play in Coors Field. (When Internet company PSInet planted its name on the Baltimore Ravens' stadium, it didn't make quite as much sense.) Citi would seem to be something of a natural for the New York Mets. It's a New York-based bank. The Mets are based in New York City. Baseball stadiums tend to attract a prosperous, heavily male clientele, including professionals, small-business owners, and corporate executives. Many companies use Mets games to entertain and schmooze prospective clients. In short, a lot of the sorts of people who are likely to utilize Citi's services will be attending games at Citi Field. Of course, people who read about games at Citi Field on ESPN.com won't be learning much about Citi's mortgage rates. But naming rights, especially if they endure, can perform another vital function for brands. It can help make them part of the vernacular. The greatest desire of any marketer is for her product's name to work its way into conversations. When I was growing up, it was common to say, "I want a Coke" when you were referring to any kind of soda. People ask for a Kleenex when they mean a tissue, say they're going to Xerox a document even if they're using a Ricoh copier, and speak of Googling when they refer to an Internet search. Stadium naming rights can help products and brands gain that sort of status. Since 1926, baseball fans on the north side of Chicago have spoken about going to games at Wrigley Field. Does that make fans more likely to buy Wrigley's gum products? It can't hurt. "Meet me at Citi," doesn't quite have the same ring as "Meet me at Shea." But after 20 or 30 years, it might. Edgy DC Feb 04 2009 10:29 AM Seriously, as a taxpayer, do you think Citi is going to recover faster by taking away their ability to market themselves professionally or humiliating them for attempting to do so? Nymr83 Feb 04 2009 10:34 AM ="Edgy DC":37gbfrv1]Seriously, as a taxpayer, do you think Citi is going to recover faster by taking away their ability to market themselves professionally or humiliating them for attempting to do so?[/quote:37gbfrv1] Nope. I also think there isn't a worse thing they can do right now than take their name off a stadium where it already is, thats not a great way to inspire confidence that your business is (now) sound and here to stay. Edgy DC Feb 04 2009 10:58 AM So, do you think that Dennis Kucinich, who bills himself as "America's Congressman" is maybe using this as a means of self-promotion? I understand being against these rescue plans, but imposing terms on the corporations after the fact is crap. Lookit me, I'm castrating Citibank and everybody hates them. Eh, shaddup. (off soapbox) Nymr83 Feb 04 2009 11:25 AM ="Edgy DC":c8pm0iyy]So, do you think that Dennis Kucinich, who bills himself as "America's Congressman" is maybe using this as a means of self-promotion?[/quote:c8pm0iyy] No, really? Frayed Knot Feb 04 2009 11:31 AM Kucinich was doing the same thing with the land valuation question of the area around YSIII -- basically acting as a self-appointed over-seer for what is essentially a local issue far from his particular locality. G-Fafif Feb 04 2009 12:22 PM ]...the location of the stadium guarantees that the Citi logo will be visible to hundreds of millions of people each year. Citi Field is a giant billboard that will be visible not just to the 4 million-plus people who attend Mets games each year but to the tens of millions of people who drive past it on the Grand Central Parkway, the Van Wyck Expressway, and other roadways and the 25 million or so passengers who fly into and out of LaGuardia Airport each year. I wouldn't mind Gross coming on for Delgado in the ninth for defense. He can really stretch. Citigroup could also buy a few actual billboards and accomplish much the same goal as the author describes. While I agree that this company, if it is to survive, has to (and is entitled to) market itself, reading Gross' article tells me that he has no idea why having the company's name on a ballpark accomplishes that. "Well, people will see it...people who might use their product." If anything, spelling out the reasons as he does, with the "I want a Coke" example and such, makes the whole thing sound more like a vanity-driven sham than I thought before. ]Many companies use Mets games to entertain and schmooze prospective clients. If they used the games from the last two late Septembers, those companies must have been recruiters from Guantanamo Bay. metsguyinmichigan Feb 04 2009 02:16 PM I don't mind the banks buying these things as much as the utilities. Why does a monopoly need to advertise? Especially since they just pass their costs on to the consumer, who has no choice but to use their electricity or natural gas? G-Fafif Feb 04 2009 02:26 PM ="metsguyinmichigan":1nrfin6h]I don't mind the banks buying these things as much as the utilities. Why does a monopoly need to advertise? Especially since they just pass their costs on to the consumer, who has no choice but to use their electricity or natural gas?[/quote:1nrfin6h] To take up lots of space[/url:1nrfin6h], of course. metsmarathon Feb 04 2009 02:48 PM ]Citi Field, of course, will always be known as Citi Field. of course. G-Fafif Feb 04 2009 03:11 PM Should Citi Field never actually be Citi Field, it would be accessible via a number of appropriate thoroughfares, listed here[/url:qvhcvi31]. Benjamin Grimm Feb 04 2009 04:25 PM They should call it by Shea's original name: Flushing Meadows Stadium. Or since "stadium" is out of vogue, they can replace it with Park or Field. G-Fafif Feb 04 2009 05:00 PM More and more, Citi Field, its plainly visible structure notwithstanding, is beginning to remind me of this outstanding historical marker[/url:2p1f2s91] to which TMF introduced Mrs. Fafif and me recently. Citi Field...did it really land? G-Fafif Feb 04 2009 05:01 PM Whoops, impatient double post. themetfairy Feb 04 2009 05:22 PM LOL OlerudOwned Feb 04 2009 05:32 PM In a span of of two paragraphs, he called the naming rights "a classic vanity move" and an "essential, entirely justifiable expense." Kong76 Feb 04 2009 08:25 PM I'm kinda fickle on this subject now that it's become fodder for some folks. What's 20 million a year for twenty years when ya really boil it all down? dgwphotography Feb 05 2009 04:36 AM ="Kong76":2tla5kgq]I'm kinda fickle on this subject now that it's become fodder for some folks. What's 20 million a year for twenty years when ya really boil it all down?[/quote:2tla5kgq] Right now, it wouldn't even pay for Manny. 20 years from now, it wouldn't even pay for a utility infielder.. Edgy DC Feb 05 2009 05:50 AM ="OlerudOwned":1hwowprl]In a span of of two paragraphs, he called the naming rights "a classic vanity move" and an "essential, entirely justifiable expense."[/quote:1hwowprl] Well, he was distinguishing some deals from others. Vic Sage Feb 05 2009 10:34 AM ]But naming rights, especially if they endure, can perform another vital function for brands. It can help make them part of the vernacular. The greatest desire of any marketer is for her product's name to work its way into conversations. When I was growing up, it was common to say, "I want a Coke" when you were referring to any kind of soda. People ask for a Kleenex when they mean a tissue, say they're going to Xerox a document even if they're using a Ricoh copier, and speak of Googling when they refer to an Internet search. Stadium naming rights can help products and brands gain that sort of status. um... while those that control corporate brands want their brands to be ubiquitous, they do NOT want their trademarks to become generic. That's called "genericide", a sort of "public domain" status for trademarks, and thus costs the owner exclusive control over their mark. Of course, the naming of a stadium isn't likely to cause this phenomenon (oh look at that new Citi they're building in Montreal! I bet that'll bring baseball back!), so the point is not only incorrect, it's irrelevant. Now that's journalism! batmagadanleadoff Apr 16 2009 09:56 AM ="batmagadanleadoff":2ibvgs3w] I'll probably refer to the new park as Shea Stadium.[/quote:2ibvgs3w] Making money off my idea. Drats. Edgy DC Apr 16 2009 10:15 AM A good re-read. Here's Soupy with the Turning Point of the Thread: ="soupcan"] ="Ashie62"] It seems like Citifield is a Brooklyn Dodger sandwich being shoved down Met pants. Oooh! A sandwich shoved into my pants!

[G-Fafif]

Darren Rovell's story from CNBC:

]Despite all the noise, including a front page story in the Wall Street Journal today, the Mets just sent us this statement. "In conversations this morning, Citi reinforced that they will honor our legally binding agreement."

[MFS62]

I'm thinking of taking up a collection to buy the naming rights. I'll name it "Cranepool Forum Field".
If you're interested in contributing ($1 million minimum. No pikers, pease.) PM me, and I'll give you the number of my off shore account to which you can wire the money.

Later

[metirish]

] "In conversations this morning, Citi reinforced that they will honor our legally binding agreement."

Sounds like the Mets reinforced the legally binding thing.

[G-Fafif]

The Mets, I would guess, don't give a damn what it's called (within reason). They do give a damn they get paid (which is reasonable).

[batmagadanleadoff]

="G-Fafif":1gap197h]The Mets, I would guess, don't give a damn what it's called (within reason). They do give a damn they get paid (which is reasonable).[/quote:1gap197h] That's my Wilpon!

metirish Feb 04 2009 10:26 AM

Daniel Gross argues that the name should stay. http://www.slate.com/id/2210442/ ] Three Strikes and You're Bailed Out Why Citi shouldn't cancel its $400 million purchase of naming rights for the Mets new stadium. By Daniel Gross Posted Tuesday, Feb. 3, 2009, at 6:00 PM ET Almost every taxpayer who isn't a New York Mets fan is outraged by Citi's $400 million, 20-year deal for naming rights to the new Mets stadium, known as Citi Field. It's true that shelling out that kind of money at a time when taxpayers are bankrolling the company and backstopping hundreds of billions of dollars worth of its assets may seem tone-deaf and stupid, even for a bank. And, historically, naming rights have been a classic vanity move. Corporations tend to make grandiose civic/corporate statements right when they are about to implode. If you had shorted Citi's stock when it announced the sponsorship deal in November 2006, you would have made a lot of money. But there's a reasonable case to be made for preserving the deal, especially if Citi could get the Mets to extend the deal to 30 or 40 years. In order for Citi to weather the storm, recover, and pay back taxpayers (and insulate them from further losses), the company must invest for both the short- and long-term. For companies in highly competitive consumer markets, marketing and advertising are essential, entirely justifiable expenses. Companies�even companies getting bailed out by the feds�need to attract customers and to build their brand image. It's difficult to measure the value of any specific campaign or ad. But there's reason to think that for this company, at this stadium, in this location, a naming-rights deal might not be such a bad long term move. The cost is high�$400 million over 20 years. But the present-day cost isn't quite as high as you think, especially if, as Darren Rovell of CNBC suggests, it is paid out in annual installments. In 2029, $20 million will be worth a lot less than $20 million is today. And any type of advertising that reaches a lot of people is expensive. In this economy, NBC was able to charge $3 million for a 30-second spot during the Super Bowl. Though the audience size for Mets games won't approach that of the Super Bowl, the location of the stadium guarantees that the Citi logo will be visible to hundreds of millions of people each year. Citi Field is a giant billboard that will be visible not just to the 4 million-plus people who attend Mets games each year but to the tens of millions of people who drive past it on the Grand Central Parkway, the Van Wyck Expressway, and other roadways and the 25 million or so passengers who fly into and out of LaGuardia Airport each year. And stadium naming deals generate a huge amount of free advertising. On the broadcasts of the team's 81 home games (and, sponsors hope, post-season games), announcers will repeatedly refer to the company's name in a nonadvertising context: "Welcome back to Citi Field." Likewise, newspaper, Internet, and television coverage will produce hundreds of millions of impressions of the company's name per year. Naming-rights deals are most justifiable when the product or company doing the naming has an intuitive connection to the people who visit the stadium. The Montreal Canadiens used to play in the Molson Center, which made sense since hockey fans drink a lot of beer. Ditto for the Colorado Rockies, who play in Coors Field. (When Internet company PSInet planted its name on the Baltimore Ravens' stadium, it didn't make quite as much sense.) Citi would seem to be something of a natural for the New York Mets. It's a New York-based bank. The Mets are based in New York City. Baseball stadiums tend to attract a prosperous, heavily male clientele, including professionals, small-business owners, and corporate executives. Many companies use Mets games to entertain and schmooze prospective clients. In short, a lot of the sorts of people who are likely to utilize Citi's services will be attending games at Citi Field. Of course, people who read about games at Citi Field on ESPN.com won't be learning much about Citi's mortgage rates. But naming rights, especially if they endure, can perform another vital function for brands. It can help make them part of the vernacular. The greatest desire of any marketer is for her product's name to work its way into conversations. When I was growing up, it was common to say, "I want a Coke" when you were referring to any kind of soda. People ask for a Kleenex when they mean a tissue, say they're going to Xerox a document even if they're using a Ricoh copier, and speak of Googling when they refer to an Internet search. Stadium naming rights can help products and brands gain that sort of status. Since 1926, baseball fans on the north side of Chicago have spoken about going to games at Wrigley Field. Does that make fans more likely to buy Wrigley's gum products? It can't hurt. "Meet me at Citi," doesn't quite have the same ring as "Meet me at Shea." But after 20 or 30 years, it might.

Edgy DC Feb 04 2009 10:29 AM

Seriously, as a taxpayer, do you think Citi is going to recover faster by taking away their ability to market themselves professionally or humiliating them for attempting to do so?

Nymr83 Feb 04 2009 10:34 AM

="Edgy DC":37gbfrv1]Seriously, as a taxpayer, do you think Citi is going to recover faster by taking away their ability to market themselves professionally or humiliating them for attempting to do so?[/quote:37gbfrv1] Nope. I also think there isn't a worse thing they can do right now than take their name off a stadium where it already is, thats not a great way to inspire confidence that your business is (now) sound and here to stay. Edgy DC Feb 04 2009 10:58 AM So, do you think that Dennis Kucinich, who bills himself as "America's Congressman" is maybe using this as a means of self-promotion? I understand being against these rescue plans, but imposing terms on the corporations after the fact is crap. Lookit me, I'm castrating Citibank and everybody hates them. Eh, shaddup. (off soapbox) Nymr83 Feb 04 2009 11:25 AM ="Edgy DC":c8pm0iyy]So, do you think that Dennis Kucinich, who bills himself as "America's Congressman" is maybe using this as a means of self-promotion?[/quote:c8pm0iyy] No, really? Frayed Knot Feb 04 2009 11:31 AM Kucinich was doing the same thing with the land valuation question of the area around YSIII -- basically acting as a self-appointed over-seer for what is essentially a local issue far from his particular locality. G-Fafif Feb 04 2009 12:22 PM ]...the location of the stadium guarantees that the Citi logo will be visible to hundreds of millions of people each year. Citi Field is a giant billboard that will be visible not just to the 4 million-plus people who attend Mets games each year but to the tens of millions of people who drive past it on the Grand Central Parkway, the Van Wyck Expressway, and other roadways and the 25 million or so passengers who fly into and out of LaGuardia Airport each year. I wouldn't mind Gross coming on for Delgado in the ninth for defense. He can really stretch. Citigroup could also buy a few actual billboards and accomplish much the same goal as the author describes. While I agree that this company, if it is to survive, has to (and is entitled to) market itself, reading Gross' article tells me that he has no idea why having the company's name on a ballpark accomplishes that. "Well, people will see it...people who might use their product." If anything, spelling out the reasons as he does, with the "I want a Coke" example and such, makes the whole thing sound more like a vanity-driven sham than I thought before. ]Many companies use Mets games to entertain and schmooze prospective clients. If they used the games from the last two late Septembers, those companies must have been recruiters from Guantanamo Bay. metsguyinmichigan Feb 04 2009 02:16 PM I don't mind the banks buying these things as much as the utilities. Why does a monopoly need to advertise? Especially since they just pass their costs on to the consumer, who has no choice but to use their electricity or natural gas? G-Fafif Feb 04 2009 02:26 PM ="metsguyinmichigan":1nrfin6h]I don't mind the banks buying these things as much as the utilities. Why does a monopoly need to advertise? Especially since they just pass their costs on to the consumer, who has no choice but to use their electricity or natural gas?[/quote:1nrfin6h] To take up lots of space[/url:1nrfin6h], of course. metsmarathon Feb 04 2009 02:48 PM ]Citi Field, of course, will always be known as Citi Field. of course. G-Fafif Feb 04 2009 03:11 PM Should Citi Field never actually be Citi Field, it would be accessible via a number of appropriate thoroughfares, listed here[/url:qvhcvi31]. Benjamin Grimm Feb 04 2009 04:25 PM They should call it by Shea's original name: Flushing Meadows Stadium. Or since "stadium" is out of vogue, they can replace it with Park or Field. G-Fafif Feb 04 2009 05:00 PM More and more, Citi Field, its plainly visible structure notwithstanding, is beginning to remind me of this outstanding historical marker[/url:2p1f2s91] to which TMF introduced Mrs. Fafif and me recently. Citi Field...did it really land? G-Fafif Feb 04 2009 05:01 PM Whoops, impatient double post. themetfairy Feb 04 2009 05:22 PM LOL OlerudOwned Feb 04 2009 05:32 PM In a span of of two paragraphs, he called the naming rights "a classic vanity move" and an "essential, entirely justifiable expense." Kong76 Feb 04 2009 08:25 PM I'm kinda fickle on this subject now that it's become fodder for some folks. What's 20 million a year for twenty years when ya really boil it all down? dgwphotography Feb 05 2009 04:36 AM ="Kong76":2tla5kgq]I'm kinda fickle on this subject now that it's become fodder for some folks. What's 20 million a year for twenty years when ya really boil it all down?[/quote:2tla5kgq] Right now, it wouldn't even pay for Manny. 20 years from now, it wouldn't even pay for a utility infielder.. Edgy DC Feb 05 2009 05:50 AM ="OlerudOwned":1hwowprl]In a span of of two paragraphs, he called the naming rights "a classic vanity move" and an "essential, entirely justifiable expense."[/quote:1hwowprl] Well, he was distinguishing some deals from others. Vic Sage Feb 05 2009 10:34 AM ]But naming rights, especially if they endure, can perform another vital function for brands. It can help make them part of the vernacular. The greatest desire of any marketer is for her product's name to work its way into conversations. When I was growing up, it was common to say, "I want a Coke" when you were referring to any kind of soda. People ask for a Kleenex when they mean a tissue, say they're going to Xerox a document even if they're using a Ricoh copier, and speak of Googling when they refer to an Internet search. Stadium naming rights can help products and brands gain that sort of status. um... while those that control corporate brands want their brands to be ubiquitous, they do NOT want their trademarks to become generic. That's called "genericide", a sort of "public domain" status for trademarks, and thus costs the owner exclusive control over their mark. Of course, the naming of a stadium isn't likely to cause this phenomenon (oh look at that new Citi they're building in Montreal! I bet that'll bring baseball back!), so the point is not only incorrect, it's irrelevant. Now that's journalism! batmagadanleadoff Apr 16 2009 09:56 AM ="batmagadanleadoff":2ibvgs3w] I'll probably refer to the new park as Shea Stadium.[/quote:2ibvgs3w] Making money off my idea. Drats. Edgy DC Apr 16 2009 10:15 AM A good re-read. Here's Soupy with the Turning Point of the Thread: ="soupcan"] ="Ashie62"] It seems like Citifield is a Brooklyn Dodger sandwich being shoved down Met pants. Oooh! A sandwich shoved into my pants!

[metirish]

Daniel Gross argues that the name should stay.


http://www.slate.com/id/2210442/

] Three Strikes and You're Bailed Out Why Citi shouldn't cancel its $400 million purchase of naming rights for the Mets new stadium. By Daniel Gross Posted Tuesday, Feb. 3, 2009, at 6:00 PM ET Almost every taxpayer who isn't a New York Mets fan is outraged by Citi's $400 million, 20-year deal for naming rights to the new Mets stadium, known as Citi Field. It's true that shelling out that kind of money at a time when taxpayers are bankrolling the company and backstopping hundreds of billions of dollars worth of its assets may seem tone-deaf and stupid, even for a bank. And, historically, naming rights have been a classic vanity move. Corporations tend to make grandiose civic/corporate statements right when they are about to implode. If you had shorted Citi's stock when it announced the sponsorship deal in November 2006, you would have made a lot of money. But there's a reasonable case to be made for preserving the deal, especially if Citi could get the Mets to extend the deal to 30 or 40 years. In order for Citi to weather the storm, recover, and pay back taxpayers (and insulate them from further losses), the company must invest for both the short- and long-term. For companies in highly competitive consumer markets, marketing and advertising are essential, entirely justifiable expenses. Companies�even companies getting bailed out by the feds�need to attract customers and to build their brand image. It's difficult to measure the value of any specific campaign or ad. But there's reason to think that for this company, at this stadium, in this location, a naming-rights deal might not be such a bad long term move. The cost is high�$400 million over 20 years. But the present-day cost isn't quite as high as you think, especially if, as Darren Rovell of CNBC suggests, it is paid out in annual installments. In 2029, $20 million will be worth a lot less than $20 million is today. And any type of advertising that reaches a lot of people is expensive. In this economy, NBC was able to charge $3 million for a 30-second spot during the Super Bowl. Though the audience size for Mets games won't approach that of the Super Bowl, the location of the stadium guarantees that the Citi logo will be visible to hundreds of millions of people each year. Citi Field is a giant billboard that will be visible not just to the 4 million-plus people who attend Mets games each year but to the tens of millions of people who drive past it on the Grand Central Parkway, the Van Wyck Expressway, and other roadways and the 25 million or so passengers who fly into and out of LaGuardia Airport each year. And stadium naming deals generate a huge amount of free advertising. On the broadcasts of the team's 81 home games (and, sponsors hope, post-season games), announcers will repeatedly refer to the company's name in a nonadvertising context: "Welcome back to Citi Field." Likewise, newspaper, Internet, and television coverage will produce hundreds of millions of impressions of the company's name per year. Naming-rights deals are most justifiable when the product or company doing the naming has an intuitive connection to the people who visit the stadium. The Montreal Canadiens used to play in the Molson Center, which made sense since hockey fans drink a lot of beer. Ditto for the Colorado Rockies, who play in Coors Field. (When Internet company PSInet planted its name on the Baltimore Ravens' stadium, it didn't make quite as much sense.) Citi would seem to be something of a natural for the New York Mets. It's a New York-based bank. The Mets are based in New York City. Baseball stadiums tend to attract a prosperous, heavily male clientele, including professionals, small-business owners, and corporate executives. Many companies use Mets games to entertain and schmooze prospective clients. In short, a lot of the sorts of people who are likely to utilize Citi's services will be attending games at Citi Field. Of course, people who read about games at Citi Field on ESPN.com won't be learning much about Citi's mortgage rates. But naming rights, especially if they endure, can perform another vital function for brands. It can help make them part of the vernacular. The greatest desire of any marketer is for her product's name to work its way into conversations. When I was growing up, it was common to say, "I want a Coke" when you were referring to any kind of soda. People ask for a Kleenex when they mean a tissue, say they're going to Xerox a document even if they're using a Ricoh copier, and speak of Googling when they refer to an Internet search. Stadium naming rights can help products and brands gain that sort of status. Since 1926, baseball fans on the north side of Chicago have spoken about going to games at Wrigley Field. Does that make fans more likely to buy Wrigley's gum products? It can't hurt. "Meet me at Citi," doesn't quite have the same ring as "Meet me at Shea." But after 20 or 30 years, it might.

[Guest Edgy DC]

Seriously, as a taxpayer, do you think Citi is going to recover faster by taking away their ability to market themselves professionally or humiliating them for attempting to do so?

[nymr83]

="Edgy DC":37gbfrv1]Seriously, as a taxpayer, do you think Citi is going to recover faster by taking away their ability to market themselves professionally or humiliating them for attempting to do so?[/quote:37gbfrv1] Nope. I also think there isn't a worse thing they can do right now than take their name off a stadium where it already is, thats not a great way to inspire confidence that your business is (now) sound and here to stay.

Edgy DC Feb 04 2009 10:58 AM

So, do you think that Dennis Kucinich, who bills himself as "America's Congressman" is maybe using this as a means of self-promotion? I understand being against these rescue plans, but imposing terms on the corporations after the fact is crap. Lookit me, I'm castrating Citibank and everybody hates them. Eh, shaddup. (off soapbox)

Nymr83 Feb 04 2009 11:25 AM

="Edgy DC":c8pm0iyy]So, do you think that Dennis Kucinich, who bills himself as "America's Congressman" is maybe using this as a means of self-promotion?[/quote:c8pm0iyy] No, really? Frayed Knot Feb 04 2009 11:31 AM Kucinich was doing the same thing with the land valuation question of the area around YSIII -- basically acting as a self-appointed over-seer for what is essentially a local issue far from his particular locality. G-Fafif Feb 04 2009 12:22 PM ]...the location of the stadium guarantees that the Citi logo will be visible to hundreds of millions of people each year. Citi Field is a giant billboard that will be visible not just to the 4 million-plus people who attend Mets games each year but to the tens of millions of people who drive past it on the Grand Central Parkway, the Van Wyck Expressway, and other roadways and the 25 million or so passengers who fly into and out of LaGuardia Airport each year. I wouldn't mind Gross coming on for Delgado in the ninth for defense. He can really stretch. Citigroup could also buy a few actual billboards and accomplish much the same goal as the author describes. While I agree that this company, if it is to survive, has to (and is entitled to) market itself, reading Gross' article tells me that he has no idea why having the company's name on a ballpark accomplishes that. "Well, people will see it...people who might use their product." If anything, spelling out the reasons as he does, with the "I want a Coke" example and such, makes the whole thing sound more like a vanity-driven sham than I thought before. ]Many companies use Mets games to entertain and schmooze prospective clients. If they used the games from the last two late Septembers, those companies must have been recruiters from Guantanamo Bay. metsguyinmichigan Feb 04 2009 02:16 PM I don't mind the banks buying these things as much as the utilities. Why does a monopoly need to advertise? Especially since they just pass their costs on to the consumer, who has no choice but to use their electricity or natural gas? G-Fafif Feb 04 2009 02:26 PM ="metsguyinmichigan":1nrfin6h]I don't mind the banks buying these things as much as the utilities. Why does a monopoly need to advertise? Especially since they just pass their costs on to the consumer, who has no choice but to use their electricity or natural gas?[/quote:1nrfin6h] To take up lots of space[/url:1nrfin6h], of course. metsmarathon Feb 04 2009 02:48 PM ]Citi Field, of course, will always be known as Citi Field. of course. G-Fafif Feb 04 2009 03:11 PM Should Citi Field never actually be Citi Field, it would be accessible via a number of appropriate thoroughfares, listed here[/url:qvhcvi31]. Benjamin Grimm Feb 04 2009 04:25 PM They should call it by Shea's original name: Flushing Meadows Stadium. Or since "stadium" is out of vogue, they can replace it with Park or Field. G-Fafif Feb 04 2009 05:00 PM More and more, Citi Field, its plainly visible structure notwithstanding, is beginning to remind me of this outstanding historical marker[/url:2p1f2s91] to which TMF introduced Mrs. Fafif and me recently. Citi Field...did it really land? G-Fafif Feb 04 2009 05:01 PM Whoops, impatient double post. themetfairy Feb 04 2009 05:22 PM LOL OlerudOwned Feb 04 2009 05:32 PM In a span of of two paragraphs, he called the naming rights "a classic vanity move" and an "essential, entirely justifiable expense." Kong76 Feb 04 2009 08:25 PM I'm kinda fickle on this subject now that it's become fodder for some folks. What's 20 million a year for twenty years when ya really boil it all down? dgwphotography Feb 05 2009 04:36 AM ="Kong76":2tla5kgq]I'm kinda fickle on this subject now that it's become fodder for some folks. What's 20 million a year for twenty years when ya really boil it all down?[/quote:2tla5kgq] Right now, it wouldn't even pay for Manny. 20 years from now, it wouldn't even pay for a utility infielder.. Edgy DC Feb 05 2009 05:50 AM ="OlerudOwned":1hwowprl]In a span of of two paragraphs, he called the naming rights "a classic vanity move" and an "essential, entirely justifiable expense."[/quote:1hwowprl] Well, he was distinguishing some deals from others. Vic Sage Feb 05 2009 10:34 AM ]But naming rights, especially if they endure, can perform another vital function for brands. It can help make them part of the vernacular. The greatest desire of any marketer is for her product's name to work its way into conversations. When I was growing up, it was common to say, "I want a Coke" when you were referring to any kind of soda. People ask for a Kleenex when they mean a tissue, say they're going to Xerox a document even if they're using a Ricoh copier, and speak of Googling when they refer to an Internet search. Stadium naming rights can help products and brands gain that sort of status. um... while those that control corporate brands want their brands to be ubiquitous, they do NOT want their trademarks to become generic. That's called "genericide", a sort of "public domain" status for trademarks, and thus costs the owner exclusive control over their mark. Of course, the naming of a stadium isn't likely to cause this phenomenon (oh look at that new Citi they're building in Montreal! I bet that'll bring baseball back!), so the point is not only incorrect, it's irrelevant. Now that's journalism! batmagadanleadoff Apr 16 2009 09:56 AM ="batmagadanleadoff":2ibvgs3w] I'll probably refer to the new park as Shea Stadium.[/quote:2ibvgs3w] Making money off my idea. Drats. Edgy DC Apr 16 2009 10:15 AM A good re-read. Here's Soupy with the Turning Point of the Thread: ="soupcan"] ="Ashie62"] It seems like Citifield is a Brooklyn Dodger sandwich being shoved down Met pants. Oooh! A sandwich shoved into my pants!

[Guest Edgy DC]

So, do you think that Dennis Kucinich, who bills himself as "America's Congressman" is maybe using this as a means of self-promotion?

I understand being against these rescue plans, but imposing terms on the corporations after the fact is crap. Lookit me, I'm castrating Citibank and everybody hates them. Eh, shaddup.

(off soapbox)

[nymr83]

="Edgy DC":c8pm0iyy]So, do you think that Dennis Kucinich, who bills himself as "America's Congressman" is maybe using this as a means of self-promotion?[/quote:c8pm0iyy] No, really?

Frayed Knot Feb 04 2009 11:31 AM

Kucinich was doing the same thing with the land valuation question of the area around YSIII -- basically acting as a self-appointed over-seer for what is essentially a local issue far from his particular locality.

G-Fafif Feb 04 2009 12:22 PM

]...the location of the stadium guarantees that the Citi logo will be visible to hundreds of millions of people each year. Citi Field is a giant billboard that will be visible not just to the 4 million-plus people who attend Mets games each year but to the tens of millions of people who drive past it on the Grand Central Parkway, the Van Wyck Expressway, and other roadways and the 25 million or so passengers who fly into and out of LaGuardia Airport each year. I wouldn't mind Gross coming on for Delgado in the ninth for defense. He can really stretch. Citigroup could also buy a few actual billboards and accomplish much the same goal as the author describes. While I agree that this company, if it is to survive, has to (and is entitled to) market itself, reading Gross' article tells me that he has no idea why having the company's name on a ballpark accomplishes that. "Well, people will see it...people who might use their product." If anything, spelling out the reasons as he does, with the "I want a Coke" example and such, makes the whole thing sound more like a vanity-driven sham than I thought before. ]Many companies use Mets games to entertain and schmooze prospective clients. If they used the games from the last two late Septembers, those companies must have been recruiters from Guantanamo Bay.

metsguyinmichigan Feb 04 2009 02:16 PM

I don't mind the banks buying these things as much as the utilities. Why does a monopoly need to advertise? Especially since they just pass their costs on to the consumer, who has no choice but to use their electricity or natural gas?

G-Fafif Feb 04 2009 02:26 PM

="metsguyinmichigan":1nrfin6h]I don't mind the banks buying these things as much as the utilities. Why does a monopoly need to advertise? Especially since they just pass their costs on to the consumer, who has no choice but to use their electricity or natural gas?[/quote:1nrfin6h] To take up lots of space[/url:1nrfin6h], of course. metsmarathon Feb 04 2009 02:48 PM ]Citi Field, of course, will always be known as Citi Field. of course. G-Fafif Feb 04 2009 03:11 PM Should Citi Field never actually be Citi Field, it would be accessible via a number of appropriate thoroughfares, listed here[/url:qvhcvi31]. Benjamin Grimm Feb 04 2009 04:25 PM They should call it by Shea's original name: Flushing Meadows Stadium. Or since "stadium" is out of vogue, they can replace it with Park or Field. G-Fafif Feb 04 2009 05:00 PM More and more, Citi Field, its plainly visible structure notwithstanding, is beginning to remind me of this outstanding historical marker[/url:2p1f2s91] to which TMF introduced Mrs. Fafif and me recently. Citi Field...did it really land? G-Fafif Feb 04 2009 05:01 PM Whoops, impatient double post. themetfairy Feb 04 2009 05:22 PM LOL OlerudOwned Feb 04 2009 05:32 PM In a span of of two paragraphs, he called the naming rights "a classic vanity move" and an "essential, entirely justifiable expense." Kong76 Feb 04 2009 08:25 PM I'm kinda fickle on this subject now that it's become fodder for some folks. What's 20 million a year for twenty years when ya really boil it all down? dgwphotography Feb 05 2009 04:36 AM ="Kong76":2tla5kgq]I'm kinda fickle on this subject now that it's become fodder for some folks. What's 20 million a year for twenty years when ya really boil it all down?[/quote:2tla5kgq] Right now, it wouldn't even pay for Manny. 20 years from now, it wouldn't even pay for a utility infielder.. Edgy DC Feb 05 2009 05:50 AM ="OlerudOwned":1hwowprl]In a span of of two paragraphs, he called the naming rights "a classic vanity move" and an "essential, entirely justifiable expense."[/quote:1hwowprl] Well, he was distinguishing some deals from others. Vic Sage Feb 05 2009 10:34 AM ]But naming rights, especially if they endure, can perform another vital function for brands. It can help make them part of the vernacular. The greatest desire of any marketer is for her product's name to work its way into conversations. When I was growing up, it was common to say, "I want a Coke" when you were referring to any kind of soda. People ask for a Kleenex when they mean a tissue, say they're going to Xerox a document even if they're using a Ricoh copier, and speak of Googling when they refer to an Internet search. Stadium naming rights can help products and brands gain that sort of status. um... while those that control corporate brands want their brands to be ubiquitous, they do NOT want their trademarks to become generic. That's called "genericide", a sort of "public domain" status for trademarks, and thus costs the owner exclusive control over their mark. Of course, the naming of a stadium isn't likely to cause this phenomenon (oh look at that new Citi they're building in Montreal! I bet that'll bring baseball back!), so the point is not only incorrect, it's irrelevant. Now that's journalism! batmagadanleadoff Apr 16 2009 09:56 AM ="batmagadanleadoff":2ibvgs3w] I'll probably refer to the new park as Shea Stadium.[/quote:2ibvgs3w] Making money off my idea. Drats. Edgy DC Apr 16 2009 10:15 AM A good re-read. Here's Soupy with the Turning Point of the Thread: ="soupcan"] ="Ashie62"] It seems like Citifield is a Brooklyn Dodger sandwich being shoved down Met pants. Oooh! A sandwich shoved into my pants!

[Frayed Knot]

Kucinich was doing the same thing with the land valuation question of the area around YSIII -- basically acting as a self-appointed over-seer for what is essentially a local issue far from his particular locality.

[G-Fafif]

]...the location of the stadium guarantees that the Citi logo will be visible to hundreds of millions of people each year. Citi Field is a giant billboard that will be visible not just to the 4 million-plus people who attend Mets games each year but to the tens of millions of people who drive past it on the Grand Central Parkway, the Van Wyck Expressway, and other roadways and the 25 million or so passengers who fly into and out of LaGuardia Airport each year.

I wouldn't mind Gross coming on for Delgado in the ninth for defense. He can really stretch.

Citigroup could also buy a few actual billboards and accomplish much the same goal as the author describes.

While I agree that this company, if it is to survive, has to (and is entitled to) market itself, reading Gross' article tells me that he has no idea why having the company's name on a ballpark accomplishes that. "Well, people will see it...people who might use their product." If anything, spelling out the reasons as he does, with the "I want a Coke" example and such, makes the whole thing sound more like a vanity-driven sham than I thought before.

]Many companies use Mets games to entertain and schmooze prospective clients.

If they used the games from the last two late Septembers, those companies must have been recruiters from Guantanamo Bay.

[Guest metsguyinmichigan]

I don't mind the banks buying these things as much as the utilities. Why does a monopoly need to advertise? Especially since they just pass their costs on to the consumer, who has no choice but to use their electricity or natural gas?

[G-Fafif]

="metsguyinmichigan":1nrfin6h]I don't mind the banks buying these things as much as the utilities. Why does a monopoly need to advertise? Especially since they just pass their costs on to the consumer, who has no choice but to use their electricity or natural gas?[/quote:1nrfin6h] To take up lots of space[/url:1nrfin6h], of course.

metsmarathon Feb 04 2009 02:48 PM

]Citi Field, of course, will always be known as Citi Field. of course.

G-Fafif Feb 04 2009 03:11 PM

Should Citi Field never actually be Citi Field, it would be accessible via a number of appropriate thoroughfares, listed here[/url:qvhcvi31].

Benjamin Grimm Feb 04 2009 04:25 PM

They should call it by Shea's original name: Flushing Meadows Stadium. Or since "stadium" is out of vogue, they can replace it with Park or Field.

G-Fafif Feb 04 2009 05:00 PM

More and more, Citi Field, its plainly visible structure notwithstanding, is beginning to remind me of this outstanding historical marker[/url:2p1f2s91] to which TMF introduced Mrs. Fafif and me recently. Citi Field...did it really land?

G-Fafif Feb 04 2009 05:01 PM

Whoops, impatient double post.

themetfairy Feb 04 2009 05:22 PM

LOL

OlerudOwned Feb 04 2009 05:32 PM

In a span of of two paragraphs, he called the naming rights "a classic vanity move" and an "essential, entirely justifiable expense."

Kong76 Feb 04 2009 08:25 PM

I'm kinda fickle on this subject now that it's become fodder for some folks. What's 20 million a year for twenty years when ya really boil it all down?

dgwphotography Feb 05 2009 04:36 AM

="Kong76":2tla5kgq]I'm kinda fickle on this subject now that it's become fodder for some folks. What's 20 million a year for twenty years when ya really boil it all down?[/quote:2tla5kgq] Right now, it wouldn't even pay for Manny. 20 years from now, it wouldn't even pay for a utility infielder.. Edgy DC Feb 05 2009 05:50 AM ="OlerudOwned":1hwowprl]In a span of of two paragraphs, he called the naming rights "a classic vanity move" and an "essential, entirely justifiable expense."[/quote:1hwowprl] Well, he was distinguishing some deals from others. Vic Sage Feb 05 2009 10:34 AM ]But naming rights, especially if they endure, can perform another vital function for brands. It can help make them part of the vernacular. The greatest desire of any marketer is for her product's name to work its way into conversations. When I was growing up, it was common to say, "I want a Coke" when you were referring to any kind of soda. People ask for a Kleenex when they mean a tissue, say they're going to Xerox a document even if they're using a Ricoh copier, and speak of Googling when they refer to an Internet search. Stadium naming rights can help products and brands gain that sort of status. um... while those that control corporate brands want their brands to be ubiquitous, they do NOT want their trademarks to become generic. That's called "genericide", a sort of "public domain" status for trademarks, and thus costs the owner exclusive control over their mark. Of course, the naming of a stadium isn't likely to cause this phenomenon (oh look at that new Citi they're building in Montreal! I bet that'll bring baseball back!), so the point is not only incorrect, it's irrelevant. Now that's journalism! batmagadanleadoff Apr 16 2009 09:56 AM ="batmagadanleadoff":2ibvgs3w] I'll probably refer to the new park as Shea Stadium.[/quote:2ibvgs3w] Making money off my idea. Drats. Edgy DC Apr 16 2009 10:15 AM A good re-read. Here's Soupy with the Turning Point of the Thread: ="soupcan"] ="Ashie62"] It seems like Citifield is a Brooklyn Dodger sandwich being shoved down Met pants. Oooh! A sandwich shoved into my pants!

[metsmarathon]

]Citi Field, of course, will always be known as Citi Field.

of course.

[G-Fafif]

Should Citi Field never actually be Citi Field, it would be accessible via a number of appropriate thoroughfares, listed here[/url:qvhcvi31].

[Benjamin Grimm]

They should call it by Shea's original name: Flushing Meadows Stadium. Or since "stadium" is out of vogue, they can replace it with Park or Field.

[G-Fafif]

More and more, Citi Field, its plainly visible structure notwithstanding, is beginning to remind me of this outstanding historical marker[/url:2p1f2s91] to which TMF introduced Mrs. Fafif and me recently.

Citi Field...did it really land?

[G-Fafif]

Whoops, impatient double post.

[Guest themetfairy]

LOL

[Guest OlerudOwned]

In a span of of two paragraphs, he called the naming rights "a classic vanity move" and an "essential, entirely justifiable expense."

[Guest Kong76]

I'm kinda fickle on this subject now that it's become fodder for some folks.

What's 20 million a year for twenty years when ya really boil it all down?

[dgwphotography]

="Kong76":2tla5kgq]I'm kinda fickle on this subject now that it's become fodder for some folks. What's 20 million a year for twenty years when ya really boil it all down?[/quote:2tla5kgq] Right now, it wouldn't even pay for Manny. 20 years from now, it wouldn't even pay for a utility infielder..

Edgy DC Feb 05 2009 05:50 AM

="OlerudOwned":1hwowprl]In a span of of two paragraphs, he called the naming rights "a classic vanity move" and an "essential, entirely justifiable expense."[/quote:1hwowprl] Well, he was distinguishing some deals from others. Vic Sage Feb 05 2009 10:34 AM ]But naming rights, especially if they endure, can perform another vital function for brands. It can help make them part of the vernacular. The greatest desire of any marketer is for her product's name to work its way into conversations. When I was growing up, it was common to say, "I want a Coke" when you were referring to any kind of soda. People ask for a Kleenex when they mean a tissue, say they're going to Xerox a document even if they're using a Ricoh copier, and speak of Googling when they refer to an Internet search. Stadium naming rights can help products and brands gain that sort of status. um... while those that control corporate brands want their brands to be ubiquitous, they do NOT want their trademarks to become generic. That's called "genericide", a sort of "public domain" status for trademarks, and thus costs the owner exclusive control over their mark. Of course, the naming of a stadium isn't likely to cause this phenomenon (oh look at that new Citi they're building in Montreal! I bet that'll bring baseball back!), so the point is not only incorrect, it's irrelevant. Now that's journalism! batmagadanleadoff Apr 16 2009 09:56 AM ="batmagadanleadoff":2ibvgs3w] I'll probably refer to the new park as Shea Stadium.[/quote:2ibvgs3w] Making money off my idea. Drats. Edgy DC Apr 16 2009 10:15 AM A good re-read. Here's Soupy with the Turning Point of the Thread: ="soupcan"] ="Ashie62"] It seems like Citifield is a Brooklyn Dodger sandwich being shoved down Met pants. Oooh! A sandwich shoved into my pants!

[Guest Edgy DC]

="OlerudOwned":1hwowprl]In a span of of two paragraphs, he called the naming rights "a classic vanity move" and an "essential, entirely justifiable expense."[/quote:1hwowprl] Well, he was distinguishing some deals from others.

Vic Sage Feb 05 2009 10:34 AM

]But naming rights, especially if they endure, can perform another vital function for brands. It can help make them part of the vernacular. The greatest desire of any marketer is for her product's name to work its way into conversations. When I was growing up, it was common to say, "I want a Coke" when you were referring to any kind of soda. People ask for a Kleenex when they mean a tissue, say they're going to Xerox a document even if they're using a Ricoh copier, and speak of Googling when they refer to an Internet search. Stadium naming rights can help products and brands gain that sort of status. um... while those that control corporate brands want their brands to be ubiquitous, they do NOT want their trademarks to become generic. That's called "genericide", a sort of "public domain" status for trademarks, and thus costs the owner exclusive control over their mark. Of course, the naming of a stadium isn't likely to cause this phenomenon (oh look at that new Citi they're building in Montreal! I bet that'll bring baseball back!), so the point is not only incorrect, it's irrelevant. Now that's journalism!

batmagadanleadoff Apr 16 2009 09:56 AM

="batmagadanleadoff":2ibvgs3w] I'll probably refer to the new park as Shea Stadium.[/quote:2ibvgs3w] Making money off my idea. Drats. Edgy DC Apr 16 2009 10:15 AM A good re-read. Here's Soupy with the Turning Point of the Thread: ="soupcan"] ="Ashie62"] It seems like Citifield is a Brooklyn Dodger sandwich being shoved down Met pants. Oooh! A sandwich shoved into my pants!

[Vic Sage]

]But naming rights, especially if they endure, can perform another vital function for brands. It can help make them part of the vernacular. The greatest desire of any marketer is for her product's name to work its way into conversations. When I was growing up, it was common to say, "I want a Coke" when you were referring to any kind of soda. People ask for a Kleenex when they mean a tissue, say they're going to Xerox a document even if they're using a Ricoh copier, and speak of Googling when they refer to an Internet search. Stadium naming rights can help products and brands gain that sort of status.

um... while those that control corporate brands want their brands to be ubiquitous, they do NOT want their trademarks to become generic. That's called "genericide", a sort of "public domain" status for trademarks, and thus costs the owner exclusive control over their mark. Of course, the naming of a stadium isn't likely to cause this phenomenon (oh look at that new Citi they're building in Montreal! I bet that'll bring baseball back!), so the point is not only incorrect, it's irrelevant. Now that's journalism!