Centerfield wrote: For instance, it's also important to wear your seat-belt...but to show someone who was seriously crippled as a result of neglecting to wear one is crossing the line. I think they've crossed that line with these commercials. That's an excellent point that I hadn't thought of. ]Secondly, they are insulting because I feel like the motivation behind these commercials is "People don't understand how dangerous smoking is, let's show them." Trust me, I know how dangerous it is. I don't need it blatantly waved in my face. The problem most smokers face is not that they don't want to quit, but that it is so difficult to do so. This is where I disagree slightly with you. Some smokers (or non-smokers) may not understand fully what all that fat looks like in your artery, or what a person who had his voice box removed has to go through on a daily basis. I agree with everything you said that also goes with this point though, the potential benefits of having it right there in your face do not make up for all of the other negatives that you mentioned. ]Personally, I have been struggling to quit for nearly a year now and it is the single-hardest thing I've ever tried to do. For about the last three years, I have managed to cut down to exactly one cigarette per day (right before I go to bed), but cutting out that last cigarette has been so much harder than I thought it would be. I quit for days at a time, sometimes weeks, and then go back again. It is a frustrating and disheartening process. And the commercials are no help. Thanks for being so candid CF. This is exactly what I was wondering.