Johnny Lunchbucket wrote: Think about all the cool things you get when you purchase the White Sox --charter American League franchise --an "outlaw" image from the Black Sox scandal --A history of cool and experimental uniforms (red pinstripes, black pioneer, shorts and collars, brutalist SOX, flying sock) --Infrequent glory but memorable teams like "Go-Go Sox" and "Winning Ugly" --Underdog positioning vs the Cubs, who are actually easy to topple and owned by worse people than you --Colorful historical authority figures like Charles Comiskey, Bill Veeck, Kid Gleason, Ozzie Guillen --Lots of Hall of Famers And colorful folks like Minne Minoso, with a glorious baseball nickname and legendary fan engagement.