This is true! We were looking to retain the name of our college team and come up with a mascot. I met with consultants who worked with us on ideas. I have to imagine that actually changing the names has about five more layers of complexities. The food things are all "alternate" identities. Some are neat, lots not so much. Then they all have the "Cupa de Diversion" latino identities, also with some neat, and lots not so much. I think Rumble Ponies is not a great name, but the Brooklyn Cyclones is brilliant! Almost all of those cutesy two word names for minor league sports teams emanated from the same marketing firm. I forget the name but, IIRC, they were based in San Diego. So, yeah, they'd find something 'unique' about the location and hunt around for a name off of that: 'Hey, I hear horsey carousals are big in Binghamton ... I've got it, Rumble Ponies!!!!' And the Jacksonville Suns abandoned their longtime name in favor of Jumbo Shrimp, and then there's the Yard Goats, Iron Pigs, etc. There's nothing like acting like everyone else in an attempt to be unique. Yup. The company is Brandiose -- https://www.brandiose.com/.