Benjamin Grimm wrote: It's probably the clear strong signal of 660 AM that gave them their market share. I used to listen to Mike and the Mad Dog too, because my drive was short and I wanted to hear any breaking news about the Mets. When my drive got longer I realized I had to just stop lest I suffer from idiocy overload. Now I listen to NPR. It's been six years since I've heard Mike Francesa's voice, and I don't miss him, or WFAN even a little. In the 21st Century, with AM, FM, satellite, Internet, podcasts, iPhones, etc to say there's "nothing else on" is absurd. There are countless alternatives to Mike Francesa. it's the short drive thing. At least for me. Music is out, don't have satellite. I'm not motivated enough for a quick drive to get an audiobook or download a podcast or plug in my iPod. And I think there are plenty of people out there driving around with just AM/FM and no smartphone or satellite subscription. With Twitter I no longer need the breaking news, often I get in the car at 5 and Francesa is 'breaking' something I heard 40 minutes ago. But I do still enjoy the occasion interview with Terry Collins for instance.