Frayed Knot wrote: I'm not sure what Tebow has done to promote 'his brand' other than live his life. He's on TV as an announcer during college football season and probably "wrote" a book or two. BFD. Keith and Ron do at least as much to promote theirs and, unlike Kardashians, none of it involves naked selfies (at least as far as I know) or updates on what they're selling or who they're fucking and/or pregnant by this week. Keith, Ron or the Kardashians didn't do an anti-abortion ad for Focus on the Family that ran during the Super Bowl. And he took a knee before it became a sign of protest. So he's not just a random guy. I don't care about college football either, but there is a certain segment of the population that sees him as a hero not because he's a football player playing baseball. And that's okay; he has the right to believe what he chooses to. But that's a very important part of his 'brand', and everybody involved knows it. If he tears it up and merits the promotion to AAA and the majors, Mazel Tov. But we'll see.