Benjamin Grimm wrote: Do individual teams choose their uniform sponsors, or is it an MLB-wide thing? Yes teams make their own deals and are expected to deliver between $3 million and $10 million a year even though experts target their "worth" in impressions higher than that. I wrote about this topic for work this week, paywalled I think... https://adage.com/article/marketing-news-strategy/new-mlb-deal-brings-sponsor-patches-player-uniforms-first-time/2405451https://adage.com/article/marketing-news-strategy/new-mlb-deal-brings-sponsor-patches-player-uniforms-first-time/2405451