Gwreck wrote: Ceetar wrote: In the sense that it's their own click-bait in response to that click-bait? yes. I think you are not accurately using the term "click-bait." It was a New York Times story and map. That's not "click-bait." It's an interesting story with actual data to support it. no it wasn't. it was click bait. The New York Times is not above that. it was 'actual data' only in the the sense that it involved numbers. It was about as factual as asking tailgaters at MetLife stadium what their favorite sport is and then claiming baseball is dying. (And yes, I'm aware plenty of places basically do that too) It's Facebook likes grouped by arbitrary boundaries. It's not a secret that the Yankees have been better in the Facebook era. You don't need to break it out by zipcode. The Yankees have 7.46 million likes. The Mets have 911,895 likes. It's not particularly meaningful data. This is not a sample of X New Yorkers and studying who likes who. This is a sample of X people who are engaged with their team, and clearly Yankees fans are more engaged. But this isn't measuring '% of fans' or anything like that. Other reason for this include people liking both teams because A. They're really Mets fans first but prefer to root for good teams, B. Keeping tabs on the 'little brother', C. Red Sox fans in the area liking the Yankees for things like ticket giveaways (they do play the Sox 9 times at home..) Mets blogs are generally accepted to be much better and more prolific. Maybe Mets fans don't feel the need to like the Mets on Facebook. Nothing the Mets do, PR wise, is going to be 'a hit', but they've gotten everyone talking about them, and beyond criticism about how it was done, there isn't really anything embarrassing about it. Oh no, they want you to give them your email to enter a contest? big whoop, that's PR 101. No one's walking away from the team because they wrote a silly email. But some fans will engage. some will be curious about the letter and it's presentation, and it certainly seems like the media is going to cover it. This was really a no-lose situation for the team. I'd be surprised if anyone's opinion of the team really changed. This email didn't put anyone that previously didn't think the Mets were poorly run over the edge, and everyone else is just chirping 'business as usual'. Really, it boils down to one thing. winning. The Yankees have done it, and the Mets have not. Therefore perception reflects that. Give the Mets a playoff berth and a competitive winning team next year and the Yankees missing the playoffs again and this will change so fast you'll have tens of thousands of Mets fans at Citi Field saying things like "Jose Reyes? Did he play for the Mets?"