Yeah, I've long thought that coaches shy away from going for it on 4th down and from two point PATs because they were afraid of the backlash and second guessing that would come from failing. I believe it's a truism that powerful coaches, who were often part of the competition committee where rules were decided, were the ones who kept the 2-point conversion out of the NFL for so long even as it was a standard in college ball (and the AFL?? ... I forget). If it wasn't allowed then they couldn't be blamed for not using it. NFL coaches don't have that kind of out-sized power anymore so, like baseball though to a lesser degree, some of these philosophies are being driven from the front office so I detect at least a whiff of change even as the head coach remains a game-day autocrat. There's a HS coach (in Arkansas I think?) who runs his team with the philosophy that they Never punt, they Always on-sides kick, Always go for two, and several other 'trick' plays such as those ... and they almost always win. Now this is HS and their winning could be from any one of a zillion factors so I don't want to equate this to the pros, but to me it just seems like a much more interesting game to follow and a much more FUN way to play. Plus it's not like it's hurting his school's record. Will try to catch up on that Gladwell pod at some point.