It's so difficult to explain, so I took a shortcut. But it started here, when this father-and-son did a take on the "We're ____. Of course we _____ " trend on tiktok: [media=youtube]p25SfVSVEZ4[/media] This inspired lots of bizarre fan-art tributes and admiration for showing a rare father-and-son relationship online, and they grew a giant audience really rapidly. They plowed it into a series of food-review videos where they gave a BOOM! or DOOM! and "boom!" became a catchphrase of theirs, which they've subsequently driven into the ground. It's like Bart never tiring of being the "I didn't do it" boy. Somewhere along the line, they associated with the Rizzler who's the little fat kid who also had a growing social media following. The Rizzler developed his own schtick with the "Rizzface" Now AJ is a pro wrestling star, they've been on Jimmy Fallon, they have a ton of brand endorsement deals, Rizzler gets front row seats to Mets games and they done a bunch of music videos with actual composers and performers. BRING THE BOOM! [media=youtube]bj9iDMlYjjw[/media]