Edgy DC wrote: ]This story's actually been around a while in the card community; it just hit the major media because of the guy who pulled five of the cards. Right, which should bring out a whole lot of new demand from bidders less than experienced with the market. When Eddie Murray hit his 500th homer, a neo-rich guy who made a ton of money with the Psychic Friends Network (Michael Laskey) got caught up in the hype (he was from Baltimore) and paid $500,000 for it. The market value, and the next highest bid, was more like $30,000. My all time favorite example of the lack of any understanding about the card market is still the 10.00 (or whatever it was) Nolan Ryan/Jerry Koosman rookie card! True story, sometime in the early 1990's right when Ryan-Mania really was running wild (Ryan was a Ranger by this point) some card shop clerk, who clearly had no clue who Nolan Ryan was, put a grossly under valued price sticker on the Ryan/Koosman card based on his error, book value was in the 1,000 range and he put a decemil point in instead of a comma and the card's sticker price turned into 10 bucks! So some kid, who clearly was a hobby follower, comes in, sees the card and asks if the price is right, dumb clerk says yes it is, and viola a 10 dollar Ryan rookie card! Kid then proceeds to trade the card for a Seaver rookie and some other vintage high end stuff so he couldn't even return the card!