John Cougar Lunchbucket wrote: Just watch next year as the Mets hire their own "Beat the Freeze" guy, except they'll call it "Beat the Tri-State Lincoln-Mercury Dealer Guy" and expect pats on the back for innovation. well sure. A bunch of other teams probably will too. These vendors pitch these things at the winter meetings or gm meetings or whatever. The problem isn't that the Wilpons aren't creative, or couldn't be, it's that they're boring as hell business people that just don't care. They've never cared. Part if it is New York is a full marketplace and everyone will come anyway if they win and really just as long as they're interesting a bunch of bandwagon fans that don't really care about whether or not the blue of the Mets wall is historically accurate.. They have a marketing team who probably send an intern or two to go to these conferences and set up the calendar for next year. They idly click through things in the Swirly drinkworks catalog..no, that's not true. They probably just read the highlighted "new!" and "hot item!" section at the front of the Swirly Drinkworks catalog and set up the promotional schedule based on that. I'm sure the "Magic is back" campaign that begot the Apple was just some well-produced marketing pack from some ambitious underling. I don't even care about the advertising. Maybe i'm just numb to it by this point, but it's everywhere and the Mets aren't even particularly worse about it from a NY standpoint. I thought the Pepsi (And I guess the Coke, although it has even less real tie-in) light-up sign was/is neat. The stupid dunkin cup in LF at Shea was a bit tacky, but it was kinda interesting in it's own way. (Did you know I think the Mets still pretend Cuppy was/does only appear at Citi Field?) My dream would be a slush fund (small, this stuff is mostly peanuts). like a decorating budget, each year, administered by Howie, Gary, and a few well-vetted fans. (Darren probably, Greg. a few others. Cerrone I guess?) And let them fool around with some silly ideas each year. Let them pick a few promotions. Hell, let them have the advertising interns to try to arrange sponsorships. Let them propose tweaks to ..well everything. Naming sections of park "The Piazza" moving the apple to the side and making it part of a tree. Shooting off t-shirts EVERY inning and more from the promenade.