Edgy MD wrote: I'm sure that Joe DiMaggio was nice to cats and stuff, but that what an ugly play that was by him and/or his people. I'm not entirely sure he was nice to cats and stuff either. Certainly the Richard Ben Kramer bio didn't portray him as a warm and cuddly guy. DiMag was maybe the first athlete to be himself for a living for his entire post-player career, and in his case that was about a half-century which gave him a degree of clout where he could name his terms if you wanted him at your function, the GLB intro was merely one of them. My dad was friends with Bill Gallo and Gallo was not only one of the few writers who had the very guarded DiMaggio's phone number in his rolodex, he was also the guy who organized an annual dinner which gathered cartoonists and sports notables (Gallo knew everybody who was anybody, particularly in baseball or boxing). But even Gallo knew that if you booked Joe you'd also have to have a backup plan as he could back out at any moment for any reason or for none at all. So, yeah, it was an unofficial designation turned into a marketing slogan.