I think you're misinterpreting it. From the article: “Great to see you, George,” McEwen says. He introduces me as a writer working on a story and asks about Steinbrenner’s wife, Joan." In other words; this McEwen character introduces who Lidz is ... and then breaks the ice by asking George about Joan, presumably about how she's doing, etc. since he certainly knows her. That's how I see it at least. Now Lidz doesn't get to George without McEwen's help and clearly turned to him for that help, but I don't see anywhere that he lied about what he was up to in order to take advantage of an elderly and perhaps confused man.