Of course it does. The movie was fascinatingly bad. Just interesting enough that you got an idea of how boldly they aspired and how badly they failed. Part of you wants to tip your hat to them, and the other just wishes they had aimed lower and hit the target. Somehow, though, they made the better subsequent The Incredible Hulk movie a loose sequel, rather than an outright do-over, which I thought was pretty bold. And it therefore it retains Hulk as part of the Avengers canon, when good business sense might be to pretend it never happened (as you clearly would like to do). I kind of like this. There's this cool challenge that latter-day comic book writers take up for themselves: attempting to redeem weak runs from their character's past, that in subsequent decades have grown seemingly inconsistent with what we've later learned about the characters. With retro-fit connections, explanations, and expositions, they bring all the incarnations of the character back into the canon. I think some of that spirit was present in keeping perhaps the lousiest of the Marvel films (I disliked Thor a lot, but at least it was reasonably short) in the family.