A little more detail, from DiComo. The Mets enlisted the firm Giant Spoon to handle the media buy and the creative house FCB New York to work on the ad, which the team shot with its own staff in Port St. Lucie, Fla. The time crunch limited their pick of players to include, so they focused on those already in Florida. Nimmo, who keeps a home in Port St. Lucie, was an easy addition. (So was Mr. Met -- no speaking lines there.) Catcher Tomás Nido and infielder Luis Guillorme, who are seen lounging by a water cooler in full uniform, came up from South Florida. Francisco Lindor drove from Orlando when the Mets pitched him the idea, and Edwin Díaz shot his scene in New York after flying there for the Baseball Writers' Association of America's awards dinner. The most difficult addition was Senga, who was still in Japan at the time. To make it work, the creative team wrote Senga a line that required him to video message Nido using his phone. “The jokes are meant to be [so] everyone who's watching the Super Bowl will get it,” Goldberg said. “They're not meant to be ‘inside baseball' jokes. Otherwise, we lose the audience. … With a Super Bowl ad, you have a much broader audience than might be watching a dedicated baseball game.” The ad was a local buy, meaning it will beam onto television sets in FOX's New York City broadcast area, but not to those elsewhere in the country. (FOX anticipates an audience of about 8 million for the ad.) In buying it, the Mets' goal was threefold: team executives wanted to support and grow their brand, they wanted to “surprise and delight” people, as Goldberg put it, and they wanted to grow the database of fans they can reach with marketing efforts. That's why the ad contains a QR code that fans can scan for more information on tickets, including a $57 offer in deference to Super Bowl 57. https://www.mlb.com/news/mets-2023-super-bowl-commercialhttps://www.mlb.com/news/mets-2023-super-bowl-commercial