My problem is always that 'best picture' is very very subjective. And they don't have a set of rules to vote by. What they vote for as 'best' is not the reason I go to the movies, which is why I often don't see those movies. I loved Inception, but I have no interest in seeing Black Swan for instance. (though I will, since the wife wants to) I happened upon a review (actually I think Keith Law linked it) of No Strings Attached that Ebert wrote, and when I actually watched the movie I was laughing at him. The movie wasn't amazing or anything, but the review read like "They do _this_ in the movie, when they really should've done this. Why don't movies ever do _this_?" He wrote a review for the movie as if he wrote the script and they bastardized it and made an adaptation. It was a sappy romantic comedy, it wasn't ever intended to be an exploration or documentary on the concept of friends with benefits and I think it's unfair to review it as if it was.