Gwreck wrote: Ticket prices went up from 2006 to 2007, 2007 to 2008 and 2008 to 2009. Those were not all "supply/demand" increases but rather a calculated attempt to increase price levels before the new park opened. I do agree that the season ticket base is buying tickets irrespective of the team's performance. However, your other points are belied by the fact that the attendance dropped again this year, from last and from the year prior. ahh, but will it decrease further, or have we mostly reached a tailing off point? (Keeping in mind that the Yankees lost more fans. Perhaps there's a New York/economy type thing working there. So increase the prices, a little, in the sections where there is demand, and continue pushing packages and deals and giveaways for the others. makes sense) Does the All-Star Game create anything? I don't know, and I don't think the comparisons Megdal put out there necessarily translate, but I'm certainly not banking on the ASG doing that much. I don't know if the Mets are or not. But the Mets know more about payroll. Know more about what their offseason plans are. If they're banking on a winning season, they probably make back that attendance drop. Factor in a Mike Piazza Day..do they expect to sell out the day they retire his number? Between Piazza and the ASG, 2013 becomes a pretty good focal point for the Mets to sell the "We're back" angle. I don't think that's lost on them.