Over-lapping with several of the above but, what the hell, I already typed it. He was WILDLY successful a college quarterback (Two? Heisman Trophies)* down deep in the south (U of Florida) where nothing is bigger than being the star QB and particularly a white one. I mean they built a fucking statue of the guy when he was like 23 years old!!! But his style of play -- more run than pass which he could get away with because he was bigger than the fast guys on defense and faster than the big guys -- always drew questions about whether his game would translate into the NFL so questions such as, would he be drafted?; on which team(s) would he best fit?; how high or low w/should he go in the draft?; how quickly c/should he start?; would his throwing motion (long & ugly) prevent his success?; were the teams passing over him smart or be kicking themselves down the road? All those questions and more essentially preceded him into the league in an era where nothing is talked to death more on a national basis than NFL QBs. He then played a year, in Denver, where his team seemed to succeed despite him (or so his detractors claimed) but at the same time he had just enough late-game heroics for his supporters to claim that he had the old 'knack' for it, that he had, like Jeter, the 'clutch-ness' gene that could overcome whatever deficiencies he had. He even won a playoff game in last minute fashion. And then Denver signed Peyton Manning and T.T. was shunted aside like last week's fish and so THAT became its own cause celebre. In short, there were just so many stories around him and so many not just willing to take a 'Pro' or 'Anti' stance on him but felt as if they had to that he was probably the most talked about figure in sports for a several year period despite not having the career to back it up ... and then THAT becomes a story to talk about. Then there's ESPN, which practically owns college football and caters to pro football, couldn't get enough of him and it's tough to underestimate how much the four-letter network drives the sports conversation in this country, particularly once one gets away from the big city and they become the only voice available to so many. * just one actually