"Excuse me, Mr. Devine?" "Yes, Finch, what is it?" "I know you said you wanted me to send the yearbook to the printer, but I think there may be something wrong with it." "What?" "Well, on the steps where Mr. Mullin has drawn our record from every year, there's kind of a negative message." "Negative message?" "Here, look, the 1965 step. It's cracked." "So it is. Ha, good one, Willard. I think that was intentional, Finch." "Yes, Mr. Devine, but shouldn't we be selling the Mets as an ever upward and onward proposition?" "Finch, where did you come here from?" "I was with the World Wide Wicket Company." "I don't know how they did things at World Wide Wicket, but here with the New York Mets, we respect our customers -- our fans." "Respect your customers? That's novel." "Listen, Finch, maybe get your head out of the books and tune into one of our games sometimes. Our announcers have it right: Mets fans are the most knowledgeable in baseball. You can't fool them. They know we're not a strictly onward and upward kind of team. Oh, we're improving. I think we're on our way. But not every step up is a clean one. That's Willard Mullin's message here. Sure we're gonna give New York a winner someday, maybe someday soon, but we haven't, not yet. 1965 was a bit of a step back. And Finch..." "Yes, Mr. Devine?" "It's not like going from 53-109 to 50-112 was exactly a fall from grace." "I suppose not, sir." "You tell them to go ahead and print up the first edition. We'll probably need to revise it a few times before the season is out. Wes and I are looking at a pretty supple personnel chart for '67." "Yes, Mr. Devine. Gosh, it would sure be easier if we had a world champion to sell." "Finch, a world champion sells itself. That kind of yearbook wouldn't take much creativity. But to get folks excited about a team that just finished in ninth place, well, son, that's something."