Radio Commercials

[Guest Edgy DC]

1-877-CARS4KIDS back and relentless.

But how about that Chrysler minivan commercial: "Or should I say... Maureen?" Did they really put so much behind an advertising campaign trying to reach soccer moms between innings of a baseball game? Or are they trying to get guys to buy the car in order to sex up their supposedly frumpy wives?

[Guest John Cougar Lunchbucket]

The air conditioner for kids with cancer is already getting on my nerves.

[soupcan]

Edgy DC wrote: 1-877-CARS4KIDS back and relentless.

The one thing I've learned - and so should have you - is that it's 'Cars with a 'K'.

[Guest John Cougar Lunchbucket]

Lunchpail heard that ad once and said, "I want one of those cars for kids."

[Guest LeiterWagnerFasterStrongr]

I've said it before, and I'll say it again: the adult singer in the Kars-4-Kids spot sounds like he drives around on weekends enticing Kids into his Kar.

[Ceetar]

1-877-CARS4KIDS back and relentless. But how about that Chrysler minivan commercial: "Or should I say... Maureen?" Did they really put so much behind an advertising campaign trying to reach soccer moms between innings of a baseball game? Or are they trying to get guys to buy the car in order to sex up their supposedly frumpy wives?

I can't listen to those commercials, especially when he talks about trunk space or storage, without picturing him stowing garbage bags full of dismembered body parts there.



I've noticed a lot of OLD commercials lately. on SNY, that heating and air tech guy "Office job not for you?"

and on the radio, the select quote insurance guy "I just called Select quote insurance term life agent, JOEL CLARK." "I just got a client, who's 45 and smokes..." Just got him huh? You taped that like 10 years ago!

[Guest Edgy DC]

I'm thinking about my argument about disengagement among would-be baseball fans this year and --- adding in the absolute dearth of willing radio advertisers --- I'm wondering if this is all part of a cultural malaise I'm sensing, or if the malaise is entirely contained within the part of the culture I function in.

[Ceetar]

I'm thinking it's more cold aprils and early season before we're all cultural malaise. gonna need more data.

[Guest Edgy DC]

MY WHOLE LIFE IS YOUR DATA!

[Ceetar]

Edgy DC wrote: MY WHOLE LIFE IS YOUR DATA!

I sense two bingos that say you're wrong.

[bmfc1]

Ceetar wrote: 1-877-CARS4KIDS [....] JOEL CLARK."

Two ads which make me change the channel. There is also one on XM for some online car dealership that has the same effect. I know that the stations are happy to get the ad revenue but they should know that there are people, as evidenced by this thread--nice going Edgy--that change the channel or lower the volume and sometimes forget to return.

[soupcan]

I don't know about changing channels and not tuning back. We're all kind of a captive audience during games aren't we? No choice but to tough it out.

[Frayed Knot]

I talked to a guy who sold radio ads a bunch of years back and he said that the industry believes that one thing sells: Repetition!
Not sure if that's true or not but apparently THEY believe it is and therefore don't think that there's such thing as overkill. If 1,000 reps of an ad are good then 2K are even better.

[Guest Edgy DC]

I came to DC in 1994 and the first thing I did was dial 1-800-MATTRES. I left off the last S for savings.

What I had no idea of is that despite the constant loop the commercials had created in my New York head, they virtually had no presence in DC and sent some subcontractor of a subcontractor --- an oddball Mom-and-Pop team with a graffiti-covered van. My roomies, who had never heard of this alleged service, were scared I was sleeping on a flea pad.

Hooray for the reflex judgment borne of repetition trumping any deper decision-making ability.

[bmfc1]

soupcan wrote: I don't know about changing channels and not tuning back. We're all kind of a captive audience during games aren't we? No choice but to tough it out.

Agreed during a game but it's different if you're listening to Joe & Evan, etc.

[Guest attgig]

1877kars 4 kids k-a-r-s kars 4 kids. 1877 kars 4 kids, donate your kar today.

i don't live in ny, and i can only get the fan at night time, when there isn't as much interference over the radio waves, and even then, i only do that in my car, which is not that often considering i walk to work.

and i still have that memorized...

[Benjamin Grimm]

bmfc1 wrote: soupcan wrote: I don't know about changing channels and not tuning back. We're all kind of a captive audience during games aren't we? No choice but to tough it out. Agreed during a game but it's different if you're listening to Joe & Evan, etc.

And some game viewers are more casual than others, too.

[HahnSolo]

Google Kars 4 Kids fraud. Interesting that the Mets/WFAN still take their advertising money.

[Guest attgig]

http://blip.tv/file/738792

not sure about the website that's superimposed on there, but never realized where the money goes...

[Guest Edgy DC]

That's an impressive report. Whay was revolutionmuslim.com superimposed over the screen?

[dgwphotography]

Edgy DC wrote: That's an impressive report. Whay was revolutionmuslim.com superimposed over the screen?

I'm sure they love to spread anything that could even remotely be construed as anti-Jew and anti-Israel.

http://en.wikipedia.org/wiki/Revolution_Muslim

[Guest Edgy DC]

Is that their report, or are they merely passing on a report from a more objective source?

[Guest LeiterWagnerFasterStrongr]

From the reporters/chiron, it seems to be a semi-recent (say, 2008-2009ish) WPIX news report.

[soupcan]

So apparently it's a Jewish organization....surprising but whatever.

I didn't see anything in the report to suggest it was criminal, corrupt or unethical.

What am I missing?

People feel conned because they don't advertise as 'Jewish Kars For Kids'? Is that the gist?

[Guest Edgy DC]

Well, it would be 'Kars for Jewish Kids,' but I think the concern is that the money is used more for the evenageligical welfare of the kids than the physical welfare.

[Guest John Cougar Lunchbucket]

I'm suspicious of any charity with the resources to advertise as much as they do.

[soupcan]

Edgy DC wrote: Well, it would be 'Kars for Jewish Kids,' but I think the concern is that the money is used more for the evenageligical welfare of the kids than the physical welfare.

Okay, but it's not like they say in the commercials that is specifically for physical welfare do they? If you're going to contribute to a charity, it's your responsibility to a little legwork on your own. Don't donate your car, get your little tax break and then say 'Well, you know, they didn't say in the commercial what they were going to do with my money...' If you drive your clunker over to them, ask specific questions and then get vague or misleading answers, then you've got a case. I didn't see that in the report nor were there any suggestions that they misled people.

When contributing to charities the only time I go by a simple suggestion is when I donate here to other poster's charities. Even then we have that website that that certifies them. Except in Stevie Jeets case of course...

John Cougar Lunchbucket wrote: I'm suspicious of any charity with the resources to advertise as much as they do.

Good point, and I probably agree with that, but it ain't illegal and/or unethical to advertise.

[Guest Edgy DC]

Did I just hear them advertising a senior community?

[Ceetar]

Edgy DC wrote: Did I just hear them advertising a senior community?

Riverwalk apartments? The Hebrew House?

[Guest Edgy DC]

Is that what it was? Howie pitched it directly.

My team's advertisers seem to be aiming older and older. Depressing.