The problem with highlighting players is that baseball stars don't get fed the ball. They get four or so trips to the plate just like anybody else. So you can market the hell out of Lebron James, and maybe he scores 55. But even if he has a bad game, he's probably going to get enough shots that he'll score 24 with two or three terrific memorable highlights. On average, there's a good chance you'll see 30 and four or five highlights. Even marketing Barry Bonds in his prime, an average night for him would be 1-for-3 with a double and a walk. Marketing players, you can't really promise much return on an evening's investment. Baseball is a team game, and what you're buying is the team, the culture, and the social experience. It's not the easiest sell, but it's hard to make that into something else.