To sum up: - While there will always be those on both sides of the fence, Reggie was very UNpopular with large segments of Yanqui fans during his first season in NYC for all the predictable reasons: clashes w/Billy & Thurman, big contract, big mouth, didn't hit immediately - The inevitable pickup in his hitting and then particularly the 3 HR WS game went a long way towards changing that. There will always be some who never warm to a controversial figure like him (Francesa claims to have never been a fan) but his 2nd-4th year in pinstripes were very good as was his rep for hitting "in the clutch". In short, he became what fans thought he'd be ... it just took a while. (see Piazza, M.) - He slumped in the final (5th) year of his contract and the Yanx decided not to bring him back. George later blamed bad advice from his always mysterious "baseball people" in order to deflect bad pub from himself as that decision backfired and Reggie had a bounce-back year w/Anaheim. That, and the fact that his "replacement" Winfield never really became a NYY fave (this time Mattingly was the entrenched fair-haired boy) made Reggie even more popular in retrospect. - Fans in NY think of Reggie as a Yankee even though he spent about 1/4 of his career here because ... well because they're in New York. Most fans are provincial that way and Yanqui fans particularly so since they tend to view other MLB teams as merely conduits to deliver them players. - The press LOVED Reggie because he filled up their notebooks. He was all feast or famine the way Strawberry often was but Reggie enjoyed talking more and had a better vocabulary. - Munson was extremely popular with MFY fans of that era for the reasons mentioned here; old-skool, tough-guy, home-grown, everyman looking straight talker (he could also be a bit of a cantankerous bigot but that rarely got out at the time). - Why Billy Martin was a loved as he was always escaped me. I know he was an old-time Yankee and all, and fans seem to naturally gravitate towards small-ball strategy skippers even when it makes no sense. But, while I don't want to speak bad of the dead, if there's someone you had to pick in advance to wind up dead in a ditch on the side of the road due to a drunk driving accident while his young bride (5th wife btw) sat at home alone on Christmas Day ... it would have been Billy.