Part of what has happened is that ESPN--in their never-ending search for the next **STAR** to obsess over--has adopted Puig as their fun go-to guy for hi-lights and updates during what for them is the interminable down period* between the end of the NBA and the beginning for NFL training camps where they can go back to constant updates on the likes Tebow, Brady, Manning^2, and RGIII. So while I don't know who Ken Levine is, it sounds like he's running with the idea that if the media only cares about Yasiel Puig then that must reflect how most of the country feels as well. * I even heard one talking head declare that the conclusion of the NBA playoffs marked the end of this year's sports calendar, until the next season starts up again in September. IOW, there's nothing going on right now that any REAL sports fan cares about.